SPF-089: Masterclass: The Value of a Sale – with Mark Dawson

This week’s highlights include:

• Using Facebook Messenger to boost launch sales
• On the excellent response rate of Messenger
• Calculating ROI for ads based on sell-through rates, rather than just sales of one book
• Different ways to calculate read-through
• Why it makes sense to run ad campaigns at a loss because of read-through
• Ways to promote and encourage read-through
• On the new and updated modules for the Ads for Authors course

Resources mentioned in this episode:

Authors on a train

Facebook Messenger for Business

Help! My Facebook Ads Suck (book)

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