SPS-155: Mailing Lists: The Necessity of Newsletters – with Erica Ridley

Regency romance author Erica Ridley shares her top tips and strategies for engaging with readers and building a community of fans via a newsletter list.

This week’s highlights include:

  • Upcoming 2019 conferences where Self-Publishing Show will have a presence
  • Why having a newsletter list is important for authors
  • Tips for customizing emails based on reader store preference
  • Recommendations for newsletter services
  • Tips on automated email sequences and wording that’s attractive to readers
  • Advanced tips about using tags in automation
  • Providing a media kit for interested reviewers at launch time
  • Why unsubscribes are good for authors

Resources mentioned in this episode:

PATREON: Self Publishing Formula Show’s Patreon page

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