SPF-122: The Self Publishing Retirement Windfall – with David Penny


Retiree David Penny talks about his return to writing after a thirty-five year hiatus and shares his strategy for making a mid-five-figures per year income from his very niche historical mysteries.

This week’s highlights include:

  • Getting back to writing after a decades long absence
  • Writing what we love to read
  • Being our own best audience
  • Making a good living writing and selling books
  • Focusing on one niche so that targeting becomes easier
  • The importance of a lookalike audience

Resources mentioned in this episode:

The SPF Foundation

PATREON: Self Publishing Formula Podcast’s Patreon page

ADS FOR AUTHORS COURSE: The Ads for Authors course is open again for a short enrollment window.

AUTHOR SUPPORT: The Alliance of Independent Authors

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