Independent author and publisher Jasper Joffe talks about the success his publishing house has had using a model very different to the traditional one.

This week’s highlights include:

  • Jasper’s publishing business model – not trad and not quite self-pub
  • Predictions about adjustment in trad publishing models
  • How Jasper’s publishing model works financially
  • Jasper’s commitment to ongoing learning about book advertising
  • The importance of attention to detail with every book
  • On managing ads for multiple authors
  • Working with freelancers who form the company’s workforce
  • Tips for the submission process for authors for Joffe Books

Resources mentioned in this episode:

PATREON: Self Publishing Formula Podcast’s Patreon page


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