James Patterson launches his latest novel via an unusual medium, and something called a Dwarsligger is about to take over the United States.
• Using Facebook Messenger to boost launch sales
• On the excellent response rate of Messenger
• Calculating ROI for ads based on sell-through rates, rather than just sales of one book
• Different ways to calculate read-through
• Why it makes sense to run ad campaigns at a loss because of read-through
• Ways to promote and encourage read-through
• On the new and updated modules for the Ads for Authors course
Resources mentioned in this episode:
Facebook Messenger for Business
Help! My Facebook Ads Suck (book)
