SPF-146: Masterclass: Amazon Ads – What’s Working Right Now – with Mark Dawson


Mark Dawson shares the latest strategies for using Amazon Advertising to sell more books, including up-to-the-minute information about Also Boughts.

This week’s highlights include:

  • On the recent changes at Amazon to Also Boughts
  • Why the changes are good news for SPF listeners
  • The five places for authors to put their attention on Amazon Ads
  • On the different reporting dashboards and which is better to use
  • Being market-aware to help your own ads
  • How Amazon’s choice of keywords can help your ads
  • Three ways to profit from an ad for a free book

Resources mentioned in this episode:

PATREON: Self Publishing Formula Podcast’s Patreon page

ADS FOR AUTHORS: SPF’s flagship course is open for enrollment for a limited time.

FREE  SPF AMAZON ADS WEBINAR on Wed 21st November: Register now

STATE ABBREVIATIONS: The comedic clip from Conan that James refers to is here.

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