SPF-146: Masterclass: Amazon Ads – What’s Working Right Now – with Mark Dawson
Mark Dawson shares the latest strategies for using Amazon Advertising to sell more books, including up-to-the-minute information about Also Boughts.
This week’s highlights include:
- On the recent changes at Amazon to Also Boughts
- Why the changes are good news for SPF listeners
- The five places for authors to put their attention on Amazon Ads
- On the different reporting dashboards and which is better to use
- Being market-aware to help your own ads
- How Amazon’s choice of keywords can help your ads
- Three ways to profit from an ad for a free book
Resources mentioned in this episode:
PATREON: Self Publishing Formula Podcast’s Patreon page
ADS FOR AUTHORS: SPF’s flagship course is open for enrollment for a limited time.
FREE SPF AMAZON ADS WEBINAR on Wed 21st November: Register now
STATE ABBREVIATIONS: The comedic clip from Conan that James refers to is here.