British-Australian author John Birmingham was forced into a crash course on self-publishing when, through no fault of his own, his trad deals disappeared. Luckily for readers, John turned those lemons into a new, lucrative self-publishing career.

This week’s highlights include:

  • John’s success as a freelance writer, and his unplanned, rapid switch from trad publishing to indie
  • What’s working for John now in marketing and where his focus is
  • On the shrinking mid-list at trad publishers and how that could prove to be their downfall
  • How John adjusted to running an author business as well as writing
  • The challenges in the Australian book market

Resources mentioned in this episode:

SPF FOUNDATION: Click here to learn more

PATREON: Self Publishing Formula Podcast’s Patreon page

ARTICLE: John Birmingham’s article at, called The Quiet Catastrophe


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