SPF-107: The Entrepreneurial Mindset -with Chris Ducker


James talks to serial entrepreneur Chris Ducker about the Rise of the Youpreneur and why self-published authors fit this business model perfectly.

This week’s highlights include:

  • Building a business around yourself
  • Why Chris chose to self-publish Rise of the Youpreneur
  • The economic longevity of being a Youpreneur
  • Why self-published authors are the ideal Youpreneurs
  • Chris’s marketing strategy for his new book

Resources mentioned in this episode:

CHRIS DUCKER’S WEBSITE

BOOK: Rise of the Youpreneur

PATREON: Self Publishing Formula Podcast’s Patreon page

COURSE: Book cover design course with Mark’s cover designer, Stuart Bache

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SPF-106: Masterclass: How To Get Reviews – with Mark Dawson


This Week's Handout

How To Get Reviews – Tip Sheet

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Mark and James discuss how even beginning authors can gather reviews for their books, and why this matters.

This week’s highlights include:

  • The chicken and egg problem for new writers trying to get book reviews
  • How to avoid Amazon removing your reviews
  • The benefits of an Advanced Reader team
  • Getting your readers enrolled in your success, which helps with getting reviews
  • Paid options and other tools and tips for gathering reviews

Resources mentioned in this episode:

PATREON: Self Publishing Formula Podcast’s Patreon page

SPF RESOURCES: The companion PDF to this episode

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SPF-105: Increase Your Global Reach – with Kobo’s Christine Munroe


Kobo’s Senior Manager for Author performance, Christine Munroe, talks to James about the advantages of reaching world markets with Kobo that other retailers do not reach.

This week’s highlights include:

  • On Kobo’s background and beginnings
  • The idea of buying ebooks in a brick and mortar bookstore
  • The reality that we’re still in a growth phase for ebooks and indie publishing
  • The world markets where Kobo dominates over Amazon
  • The ease and simplicity of listing a book at Kobo
  • Merchandising opportunities available to Kobo authors

Resources mentioned in this episode:

PATREON: Self Publishing Formula Podcast’s Patreon page

NEW COURSE: Book Cover Design with Stuart Bache $100 savings until 16 Feb 2018

ENTER FOR A CHANCE TO WIN: The KOBO Aura H2O the waterproof e-reader

KOBO WRITING LIFE: The Kobo website for authors

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SPF-104: Book Cover Design for Authors – with Stuart Bache


Book cover designer to the stars (John Le Carre, Stephen King and more) Stuart Bache talks to James about the new course he has put together to help authors design their own professional looking book covers.

This week’s highlights include:

  • Why book covers matter so much
  • Considering genre when designing a book cover
  • Mistakes authors make when they consider book covers
  • The DIY Facebook advertisements that Stuart offers
  • Details about the book cover design course Stuart has done for SPF

Resources mentioned in this episode:

PATREON: Self Publishing Formula Podcast’s Patreon page

SPF BOOK COVER DESIGN COURSE: The brand new cover design course from Stuart Bache.

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SPF-103: How to be a Healthy Writer – with Joanna Penn


Indie author community superstar Joanna Penn talks to James about putting a focus on improving her health and creating a sustainable long-term career as a writer.

This week’s highlights include:

  • Joanna’s collaborations and full production schedule in 2017
  • Making changes to prevent author-entrepreneur burnout
  • Joanna’s break-up letter to sugar
  • Being truthful and vulnerable about health and habits in order to help others
  • On making new healthier habits stick

Resources mentioned in this episode:

PATREON: Self Publishing Formula Podcast’s Patreon page

JUST GIVING: The fundraising page for author Tommy Donbavand

Joanna’s Book: HOW TO BE A HEALTHY WRITER

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SPF-102: The Rise of the Bots – with Kerry Gardiner


Author Kerry Gardiner chats with James about the rise of message bots; what they are, how they work, and how authors can use them for list-building, reader interaction, and so much more.

This week’s highlights include:

  • Discussion of the changes to the Facebook algorithms and their possible affect on advertising authors
  • The potential Kerry sees in message bot applications for indie authors
  • Recommendations about which bot interfaces to use
  • The interactivity of message bots
  • How Messenger operates independently from Facebook
  • Why message bots are not spam
  • Using message bots for different author business purposes, including list-building

Resources mentioned in this episode:

PATREON: Self Publishing Formula Podcast’s Patreon page

KERRY’S BOT SITES: BookBotBob and his cousin, BookBotBill

KERRY’S MESSENGER BOTS COURSE

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SPF-101: Smart Book Delivery – with Damon Courtney


Demon coder and indie author Damon Courtney talks to James from the NINC conference about starting and running BookFunnel, an ever-evolving service that continues to support self published authors to get their books into customers’ hands.

This week’s highlights include:

  • How Damon came up with the idea for BookFunnel
  • How BookFunnnel solves several problems for authors
  • Advanced features, including selling direct, that have arrived on BookFunnel
  • Automating book distribution and reminders to readers
  • How BookFunnel customers (authors) contribute to its development

Resources mentioned in this episode:

PATREON: Self Publishing Formula Podcast’s Patreon page

SPF RESOURCES: The page where all the SPF books are available for listeners, delivered by BookFunnel

BOOKFUNNEL: Go here to learn more

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SPF-100: Making Every Second Count – Time Management Tips for Authors with Kitty Bucholtz


This Week's Handout

Kitty’s Time Management Tip Sheet

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As Kitty Bucholtz followed her husband around the globe, and dealt with increasing interruptions to her writing life as a result, she had to learn effective and easy-to-implement time management skills in order to get her books written. Today she shares with James her top tips for making the most of whatever time you have to write.

This week’s highlights include:

  • The challenges that promoted Kitty to ask how to get work done in a chaotic, mobile life
  • Figuring out what normally derails your plans to write
  • The importance of written lists
  • Planning for the year ahead in steps
  • Where does spontaneity fit in with planning?
  • Managing our expectations about what we can get done
  • Planning for time off

Resources mentioned in this episode:

SPF FOUNDATION: Click here to learn more

PATREON: Self Publishing Formula Podcast’s Patreon page

TIME MANAGEMENT HANDOUT: A complimentary handout from Kitty, which includes a voucher for savings on her January 2018 course

JAMES BLATCH, INTERVIEWED: James is featured on Paul Tigg’s podcast, Self-Publishing Journeys

 

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SPF-099: Slave to the Algorithm – with Data Ninja David Gaughran


Champion of indie author justice, David Gaughran joins James at the NINC conference to discuss his start in self-publishing, and what he’s observing lately in the industry.

This week’s highlights include:

  • How the fundamentals of indie publishing have not changed since 2011
  • The importance of different marketing strategies depending on whether an author is in KU or publishes wide
  • Why the business of being an author is better than ever
  • Remembering that no one will work harder for your book than you will
  • On indie authors being miles ahead of the big 5 when it comes to marketing
  • David’s lesson on writing in a series

Resources mentioned in this episode:

PATREON: Self Publishing Formula Podcast’s Patreon page

David’s books:

Let’s Get Digital

Let’s Get Visible

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SPF-098: Here’s Johnny! (And Sean) – Inside stories from Two Self Publishing Pioneers


No doubt you’ve heard of Johnny, Sean and Dave, the self-publishing pioneers from the Self-Publishing Podcast, one of the original podcasts focused on indie authors. Today James talks to Sean and Johnny about their two brand new offerings for authors, how things have changed in recent years, and how they will continue to change.

This week’s highlights include:

  • Being authentic while still being helpful when giving a keynote address
  • On the evolution of the SPP team and the value of meeting in person
  • Preparing during 2017 for 2018, Sterling & Stone’s big year
  • Story Shop and Stories to Go, two big S&S projects
  • Reorganizing Sterling & Stone using the team’s natural strengths
  • Throwing away a $100K project and starting over

Resources mentioned in this episode:

SPF FOUNDATION: Click here to learn more

PATREON: Self Publishing Formula Podcast’s Patreon page

STORY SHOP: Writer better stories faster.

STORIES TO GO: We give you the story. You keep the rights. (Forever.)

 

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SPF-097: Funding Your Way from the 9 to 5 – with C. Hope Clark


Hope Clark always knew she wanted to write. So by her mid-40s she had retired from her day job and was running a writing business full-time. She talks to James about how she supports other writers to do the same.

This week’s highlights include:

  • An announcement about the newest course coming from SPF
  • Hope Clark on retiring in her 40s so she could write
  • On Funds For Writers and the work Hope does to help authors
  • How every bit of writing helps us find our voices
  • Hope’s focus on realistic steps for writers to take when they want to quit their day jobs
  • Managing the risks involved with an author career
  • The increasing opportunities available for writers

Resources mentioned in this episode:

SPF FOUNDATION: Click here to learn more

PATREON: Self Publishing Formula Podcast’s Patreon page

HOPE’S WEBSITE FOR WRITERS: FundsForWriters.com

NEWSLETTER OFFER: If you’d like a complimentary subscription to Hope’s Funds for Writers newsletter, send her an email to [email protected] before December 29, 2017 and mention you heard her on the SPF podcast. An $18.75 value.

 

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SPF-096: A Quiet Catastrophe – with John Birmingham


British-Australian author John Birmingham was forced into a crash course on self-publishing when, through no fault of his own, his trad deals disappeared. Luckily for readers, John turned those lemons into a new, lucrative self-publishing career.

This week’s highlights include:

  • John’s success as a freelance writer, and his unplanned, rapid switch from trad publishing to indie
  • What’s working for John now in marketing and where his focus is
  • On the shrinking mid-list at trad publishers and how that could prove to be their downfall
  • How John adjusted to running an author business as well as writing
  • The challenges in the Australian book market

Resources mentioned in this episode:

SPF FOUNDATION: Click here to learn more

PATREON: Self Publishing Formula Podcast’s Patreon page

ARTICLE: John Birmingham’s article at Which-50.com, called The Quiet Catastrophe

 

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SPF-095: How to Defeat Imposter Syndrome – with Katie Cross


This Week's Handout

How to Beat Imposter Syndrome by Katie Cross

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Author, mother, and nap-time entrepreneur Katie Cross offers an explanation for why it’s normal for indie authors to struggle with Imposter Syndrome, and also specific strategies for how to deal with it.

This week’s highlights include:

  • Katie’s success as a YA author and her move into chick lit via Wattpad
  • What’s working for Katie now in marketing
  • The importance for Katie of segmenting her list and connecting with her readers
  • How Katie began investigating Imposter Syndrome and what she did about it for herself
  • How Imposter Syndrome can affect book sales
  • Tips from Katie for how to deal with Imposter Syndrome

Resources mentioned in this episode:

FREE PDF: Katie created a free PDF on how to defeat Imposter Syndrome

BOOK RECOMMENDATION: Playing Big by Tara Mohr

COMPLIMENTARY SESSION: Katie offers a complimentary 20 minute strategy session with authors

SPF FOUNDATION: Click here to learn more

PATREON: Self Publishing Formula Podcast’s Patreon page

 

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SPF-094: A Helping Hand from SPF – with Reedsy’s Ricardo Fayet


James Blatch and Lucy Dawson introduce the Self Publishing Formula Foundation, a partnership with Reedsy, that will help four authors each year to fulfill their dream of publishing and marketing their books.

This week’s highlights include:

  • The origins of the SPF Foundation
  • How the foundation works and how to apply
  • What SPF are looking for in foundation applicants
  • What Reedsy does and how they help indie authors
  • Reedsy’s suggestions about the best use of the self-publishing support available from them
  • Thoughts on the rise of book marketers who help authors

Resources mentioned in this episode:

More information about the Self Publishing Formula Foundation

Reedsy

Self Publishing Formula Patreon page

Do What You Can’t video – Casey Neistat

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SPF-093: From Teacher to Writer in One Year – with Cecelia Mecca



Medieval romance author Cecelia Mecca started out thinking she’d traditionally publish her books. A chat with an indie author at an RWA conference changed Cedelia’s mind and a year later she’s a full-time author, working at home and in full command of her author career.

This week’s highlights include:

  • Picking up a manuscript after 20 years and starting again
  • Learning about independent publishing – and changing directions
  • Genre research and writing in a small genre niche
  • Strategies for building a new author business
  • Thoughts around the pros and cons of free as a marketing strategy
  • The importance of finding the right editor

Resources mentioned in this episode:

Ads for Authors Course – INFO/PURCHASE link

Nov 21, 2017: Free Webinar with Mark about Advertising Strategies REGISTER HERE

Self Publishing Formula Patreon page

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SPF-092: Building a Career in Fantasy – with Michelle Madow


This week’s highlights include:

  • Doing the math and making the transition from traditionally published author to indie
  • Focusing on the genre you love to read
  • Do blog tours work any longer?
  • Outlining in order to write faster
  • Using LeadGen ads to grow Michelle’s mailing list and business
  • Classic marketing copy that still works

Resources mentioned in this episode:

Ads for Authors Course – INFO/PURCHASE link

Vellum for ebook and print formatting

Self Publishing Formula Patreon page

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SPF-091: Why I Turned Down Seven Figures to Self Publish – with Hugh Howey


This week’s highlights include:

  • Hugh’s beginnings as a writer
  • The search for a publisher … and then a change of heart
  • Re-acquiring rights
  • The increasing empowerment of creative people
  • Negotiating a print-only deal

Resources mentioned in this episode:

Selfpublishingformula.com/ads17 Get on the waitlist for the next enrollment window for the Ads for Authors course

Bella Andre episode of the SPF Podcast

Author Earnings Hugh’s project with Data Guy

Data Guy’s episode of the SPF Podcast

Conrad literary festival, Poland

Self Publishing Formula Patreon page

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SPF-090: Using BookBub CPM Ads for Profit – with Adam Croft


This Week's Giveaway

Adam Croft’s BookBub CTM Ads Tip Sheet

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This week’s highlights include:

  • The basics on how BookBub ads work and how to split targeting
  • Getting on the wait list to use BookBub ads
  • Differences from the Facebook and AMS ads platforms
  • The superior reporting of BookBub ads
  • Using BookBub ads for picking up sales at vendors other than Amazon

Resources mentioned in this episode:

FREE PDF: Adam created a free PDF about BookBub Ads for SPF listeners

BOOKBUB WAITLIST: Use the form at the bottom of this article to get on the waitlist to be a BookBub advertiser

 

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SPF-089: Masterclass: The Value of a Sale – with Mark Dawson


This week’s highlights include:

• Using Facebook Messenger to boost launch sales
• On the excellent response rate of Messenger
• Calculating ROI for ads based on sell-through rates, rather than just sales of one book
• Different ways to calculate read-through
• Why it makes sense to run ad campaigns at a loss because of read-through
• Ways to promote and encourage read-through
• On the new and updated modules for the Ads for Authors course

Resources mentioned in this episode:

Authors on a train

Facebook Messenger for Business

Help! My Facebook Ads Suck (book)

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SPF-088: How I Learned to Stop Worrying and Love the Revision Process – with Joan Dempsey


This week’s highlights include:

  • The misconception that the first draft is the finished book
  • The overwhelm that can occur when revising a novel, and how to tackle that
  • Breaking the revision process into smaller chunks to deal with overwhelm
  • On Joan’s online courses about revision and their flexibility for different types of writers
  • Tips for establishing distance from your manuscript in order to revise like an editor
  • Tips for overcoming “My writing is rubbish” syndrome

Resources mentioned in this episode:

Joan’s Website

Joan’s novel: This is How It Begins

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