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SPF-090: Using BookBub CPM Ads for Profit – with Adam Croft

27 October 2017
Mark Dawson
Categories: Podcast


This Week's Giveaway

Adam Croft’s BookBub CTM Ads Tip Sheet

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This week’s highlights include:

  • The basics on how BookBub ads work and how to split targeting
  • Getting on the wait list to use BookBub ads
  • Differences from the Facebook and AMS ads platforms
  • The superior reporting of BookBub ads
  • Using BookBub ads for picking up sales at vendors other than Amazon

Resources mentioned in this episode:

FREE PDF: Adam created a free PDF about BookBub Ads for SPF listeners

BOOKBUB WAITLIST: Use the form at the bottom of this article to get on the waitlist to be a BookBub advertiser

 

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SPF-089: Masterclass: The Value of a Sale – with Mark Dawson

20 October 2017
Mark Dawson
Categories: Podcast


This week’s highlights include:

• Using Facebook Messenger to boost launch sales
• On the excellent response rate of Messenger
• Calculating ROI for ads based on sell-through rates, rather than just sales of one book
• Different ways to calculate read-through
• Why it makes sense to run ad campaigns at a loss because of read-through
• Ways to promote and encourage read-through
• On the new and updated modules for the Ads for Authors course

Resources mentioned in this episode:

Authors on a train

Facebook Messenger for Business

Help! My Facebook Ads Suck (book)

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SPF-088: How I Learned to Stop Worrying and Love the Revision Process – with Joan Dempsey

13 October 2017
Mark Dawson
Categories: Podcast


This week’s highlights include:

  • The misconception that the first draft is the finished book
  • The overwhelm that can occur when revising a novel, and how to tackle that
  • Breaking the revision process into smaller chunks to deal with overwhelm
  • On Joan’s online courses about revision and their flexibility for different types of writers
  • Tips for establishing distance from your manuscript in order to revise like an editor
  • Tips for overcoming “My writing is rubbish” syndrome

Resources mentioned in this episode:

Joan’s Website

Joan’s novel: This is How It Begins

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SPF-086: How to Administer your Advance Readers – with Chris Leippi, Booksprout

6 October 2017
Mark Dawson
Categories: Podcast


This week’s highlights include:

  • The challenges Chris faced when sending ARCs to his readers
  • How Booksprout addresses those challenges
  • Why having advanced readers matters
  • Price points for new authors and also those with larger review teams
  • How Booksprout reduces follow-up time for authors
  • Discoverability for readers on Booksprout
  • The leap in ARC review response Chris has seen since using Booksprout himself

Resources mentioned in this episode:

Booksprout

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SPF-085: Shaking Up the Audiobook Market – with Kevin Tumlinson

29 September 2017
Mark Dawson
Categories: Podcast


Kevin Tumlinson from Draft2Digital reveals the company’s exciting new plans for indie authors wanting to make the most of the audiobook market.

This week’s highlights include:

  • Changes to the tools available for indie authors at Draft2Digital
  • The new partnership between Findaway Voices and D2D
  • Details on the expanding world of audiobooks available to authors
  • Removing the limits on pricing and book length that have been in place
  • Why audiobooks are an important part of an indie author’s library

Resources mentioned in this episode:

Draft2Digital (https://www.draft2digital.com/)
SPF Patreon (https://www.patreon.com/SPFPodcast)

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SPF-084: When Your First Novel Goes Global – with Felicia Yap

22 September 2017
Mark Dawson
Categories: Podcast


Felicia Yap talks at length about how she achieved global success with her first novel – and how she’s dealt with the repercussions.

Highlights of this week’s episode:

  • Felicia’s unique and intriguing premise for her new thriller, Yesterday
  • Working out story ideas on the dance floor
  • Felicia’s very flexible approach to her writing routine
  • Applying to the Faber School
  • Finding an agent and working with editors
  • Applying creativity and a strong work ethic to the submission process

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