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SPF-122: The Self Publishing Retirement Windfall – with David Penny


Retiree David Penny talks about his return to writing after a thirty-five year hiatus and shares his strategy for making a mid-five-figures per year income from his very niche historical mysteries.

This week’s highlights include:

  • Getting back to writing after a decades long absence
  • Writing what we love to read
  • Being our own best audience
  • Making a good living writing and selling books
  • Focusing on one niche so that targeting becomes easier
  • The importance of a lookalike audience

Resources mentioned in this episode:

The SPF Foundation

PATREON: Self Publishing Formula Podcast’s Patreon page

ADS FOR AUTHORS COURSE: The Ads for Authors course is open again for a short enrollment window.

AUTHOR SUPPORT: The Alliance of Independent Authors

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SPF-103: How to be a Healthy Writer – with Joanna Penn


Indie author community superstar Joanna Penn talks to James about putting a focus on improving her health and creating a sustainable long-term career as a writer.

This week’s highlights include:

  • Joanna’s collaborations and full production schedule in 2017
  • Making changes to prevent author-entrepreneur burnout
  • Joanna’s break-up letter to sugar
  • Being truthful and vulnerable about health and habits in order to help others
  • On making new healthier habits stick

Resources mentioned in this episode:

PATREON: Self Publishing Formula Podcast’s Patreon page

JUST GIVING: The fundraising page for author Tommy Donbavand

Joanna’s Book: HOW TO BE A HEALTHY WRITER

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SPF-095: How to Defeat Imposter Syndrome – with Katie Cross


This Week's Handout

How to Beat Imposter Syndrome by Katie Cross

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Author, mother, and nap-time entrepreneur Katie Cross offers an explanation for why it’s normal for indie authors to struggle with Imposter Syndrome, and also specific strategies for how to deal with it.

This week’s highlights include:

  • Katie’s success as a YA author and her move into chick lit via Wattpad
  • What’s working for Katie now in marketing
  • The importance for Katie of segmenting her list and connecting with her readers
  • How Katie began investigating Imposter Syndrome and what she did about it for herself
  • How Imposter Syndrome can affect book sales
  • Tips from Katie for how to deal with Imposter Syndrome

Resources mentioned in this episode:

FREE PDF: Katie created a free PDF on how to defeat Imposter Syndrome

BOOK RECOMMENDATION: Playing Big by Tara Mohr

COMPLIMENTARY SESSION: Katie offers a complimentary 20 minute strategy session with authors

SPF FOUNDATION: Click here to learn more

PATREON: Self Publishing Formula Podcast’s Patreon page

 

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SPF-093: From Teacher to Writer in One Year – with Cecelia Mecca



Medieval romance author Cecelia Mecca started out thinking she’d traditionally publish her books. A chat with an indie author at an RWA conference changed Cedelia’s mind and a year later she’s a full-time author, working at home and in full command of her author career.

This week’s highlights include:

  • Picking up a manuscript after 20 years and starting again
  • Learning about independent publishing – and changing directions
  • Genre research and writing in a small genre niche
  • Strategies for building a new author business
  • Thoughts around the pros and cons of free as a marketing strategy
  • The importance of finding the right editor

Resources mentioned in this episode:

Ads for Authors Course – INFO/PURCHASE link

Nov 21, 2017: Free Webinar with Mark about Advertising Strategies REGISTER HERE

Self Publishing Formula Patreon page

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SPF-092: Building a Career in Fantasy – with Michelle Madow


This week’s highlights include:

  • Doing the math and making the transition from traditionally published author to indie
  • Focusing on the genre you love to read
  • Do blog tours work any longer?
  • Outlining in order to write faster
  • Using LeadGen ads to grow Michelle’s mailing list and business
  • Classic marketing copy that still works

Resources mentioned in this episode:

Ads for Authors Course – INFO/PURCHASE link

Vellum for ebook and print formatting

Self Publishing Formula Patreon page

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