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SPF-123: BONUS EPISODE! Self Publishing Marketing Q & A – with Mark Dawson


This bonus episode of the podcast comprises a recording of the live Q & A session on book marketing that Mark hosted earlier this week.

Topics covered include:

  • Growing an email list
  • What to do about removed reviews on Amazon
  • Advice on SPF courses for authors
  • The power of novellas as a marketing tool
  • Strategies for using ads to trigger reader engagement

Resources mentioned in this episode:

ADS FOR AUTHORS COURSE: The Ads for Authors course is open again for a short enrollment window.

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SPF-122: The Self Publishing Retirement Windfall – with David Penny


Retiree David Penny talks about his return to writing after a thirty-five year hiatus and shares his strategy for making a mid-five-figures per year income from his very niche historical mysteries.

This week’s highlights include:

  • Getting back to writing after a decades long absence
  • Writing what we love to read
  • Being our own best audience
  • Making a good living writing and selling books
  • Focusing on one niche so that targeting becomes easier
  • The importance of a lookalike audience

Resources mentioned in this episode:

The SPF Foundation

PATREON: Self Publishing Formula Podcast’s Patreon page

ADS FOR AUTHORS COURSE: The Ads for Authors course is open again for a short enrollment window.

AUTHOR SUPPORT: The Alliance of Independent Authors

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SPF-090: Using BookBub CPM Ads for Profit – with Adam Croft


This Week's Giveaway

Adam Croft’s BookBub CTM Ads Tip Sheet

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This week’s highlights include:

  • The basics on how BookBub ads work and how to split targeting
  • Getting on the wait list to use BookBub ads
  • Differences from the Facebook and AMS ads platforms
  • The superior reporting of BookBub ads
  • Using BookBub ads for picking up sales at vendors other than Amazon

Resources mentioned in this episode:

FREE PDF: Adam created a free PDF about BookBub Ads for SPF listeners

BOOKBUB WAITLIST: Use the form at the bottom of this article to get on the waitlist to be a BookBub advertiser

 

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