SPF-019: How Books Turned to Online Courses can Create an Income – with David Siteman Garland
This episode of The Self Publishing Formula is part two of a three part series about using non-fiction writing to establish revenue through online courses. Give some time to this episode and you’ll see the common sense and not-so-difficult way you can turn your knowledge and expertise into an online course that generates income for you.
“But I’m not an expert.”
David Siteman Garland can’t count the number of times people have told him that when he tries to encourage them to create an online course. But he challenges them to rethink what is meant by the word in the first place. He often says it in this way: “What have you done that has been successful? What have you gotten great results from? What do people always ask you about?” The answer to any one of those questions could be the source of a nonfiction book on the subject which, coupled with an online course, could begin to generate income for you over time. If you don’t know where to begin, that’s exactly why we have David on the show. He’s going to give you the broad overview of how anyone can put together an online course and get it generating income.
Nonfiction book + Online Course = Cash Cow.
Even if you fancy yourself as only a fiction writer, give this scenario some thought: You identify an area where you’ve had great success – maybe in character development, world building, CreateSpace publishing, or something entirely unrelated to writing. You put the knowledge you have on that subject into a nonfiction book designed to instruct others in how to accomplish what you’ve already done. Then, for those who want a deeper dive into the subject, you offer an online video course that holds their hand through the process step by step. It’s a one-two punch for leveraging your experience and knowledge into a resource that can help people accomplish the things they have been dying to accomplish, and it generates an income for you at the same time.
How do you know if your idea for an online course is a good idea?
Like anything that is developed for a consumer market, your online course needs to be on a subject that people are eager to learn about. It’s the demand side of the “supply and demand” equation. It’s really pretty simple: If nobody really wants to buy what you’re thinking of selling, you shouldn’t take the time and invest the energy to create the product in the first place. That principle holds true for online courses as much as anything else. In this episode of The Self Publishing Formula, David walks us through the steps to discover if your idea for an online course is a good one. He highlights the ways you can research the topic to discover demand and how you can begin building an email list of interested buyers before you even create the product. Interested? Listen to to this fun conversation to get the details.
Outline of this great episode
- [0:21] Introduction of this episode, part 2 of a 3 part series.
- [0:38] Who this episode is for.
- [2:22] Introduction of today’s guest: David Siteman Gartman.
- [4:49] The approach you can take to generate revenue from a book.
- [5:57] Two different ways your online course could go.
- [12:42] How to determine if there’s a demand for your course idea.
- [16:18] Finding your unique approach to the subject.
- [20:18] Why your course could be for you a few years ago.
- [21:50] Tips for building an email list.
- [26:38] How to get traffic to your list building page.
- [30:51] The way to track conversions on your course: create your own data.
- [33:14] How to price your course (go for a premium price).
- [35:21] Ongoing engagement with customers.