SPF-018: Using a Non-Fiction Book to Create Income From Online Courses – with Nick Stephenson

Much of the Self Publishing Formula audience is engaged in writing fiction. But there are distinct advantages to learning how to write and distribute non-fiction works. To investigate and expose these opportunities we’re starting off today with the first of a 3-part series that focuses on how to write and leverage non-fiction for the purpose of creating income streams beyond book sales. In part two, next week, you will hear David Siteman Garland tell us that EVERYONE has an online course in them, even if you think you’re only a fiction writer at the moment. We start however with our good friend Nick Stephenson. Nick has a proven track record in this area and happily provides a wealth of insight on the subject with tips on how you could follow his lead.

The advantages of non-fiction when it comes to producing income.

When it comes to fiction vs non-fiction, it’s often issues of preference, life experience, or writing skill that determines what we end up writing. But Nick points out some very compelling reasons to consider adding non-fiction to your writing skills toolbox. Besides his own success at making the switch, Nick’s also come to realize that the profit potential for non-fiction writers is much greater, simply because the topics non-fiction writers write about are more narrow, more specialized. That means there’s a demand for the information you’re putting out there that is unique. It’s that demand that can drive the need for additional resources to help readers apply what they are learning. Nick shares his journey into non-fiction writing and the amazing income that’s come from it. Be sure to listen so you can learn how to apply his techniques to your writing career.

The frustration that led Nick to build his first online course.

Nick had become a very successful fiction writer, selling at a level higher than most authors ever reach. He wrote a very popular blog that chronicled his journey, including the steps he’d taken to make his writing accessible and produce sales. He began receiving requests to turn his blog into a book, which he did. It sold well but he continued to get the questions that he’d already answered in his book, even from people who had read the book! He wanted people to apply what he’d taught so he decided to build an online course for those who really wanted the knowledge he had to share. His income from that course has grown in leaps and bounds ever since. Hear how Nick did it, and how you can move in the same direction, in this episode.

Why a course gets results that a non-fiction book doesn’t.

As Nick began to sell the online course version of his non-fiction books, he saw that the participants in the course were more engaged in the learning and more likely to apply it than those who purchased the book. What he discovered was that making a greater monetary investment proved to be a greater motivation for his students. They were invested in their own success at a level that those who had made a book purchase simply weren’t. He suggests that all non-fiction writers consider creating a course to go more deeply into the subjects they’ve written about, to increase personal income but also to increase the likelihood of students actually applying what you’re teaching. Hear more of Nick’s journey in this episode of The Self Publishing Formula podcast.

Could you make the transition into writing non-fiction?

Nick believes you can achieve this. It’s his conviction that everyone has something in their history or background that they could leverage into a non-fiction book. It may be a skill, a way of dealing with a situation, or a philosophy or spiritual perspective. Whatever it is, every person views the areas of life from a unique perspective that might help others. And Nick not only believes you could write a non-fiction book, he also believes that from that book you could create a course to teach students on a deeper level about the concepts you’ve already covered. And one of the amazing benefits will be that your income opportunities increase exponentially. In this episode you can hear how Nick suggests you get started.Much of the Self Publishing Formula audience is engaged in writing fiction. But there are distinct advantages to learning how to write and distribute nonfiction that fiction does not lend itself to. To investigate and expose those opportunities we’re starting off today with a 3 episode series about how to write and leverage nonfiction for the purpose of creating streams of income that go beyond book sales. For this first part of the trilogy we’ve invited our good friend Nick Stephenson to join us. Nick has proven to be very successful at doing exactly what we’re after and on this episode he shares a wealth of insight into how he got started and how you can do the same.

Outline of this great episode

  • [0:24] Welcome, and your invitation to the free webinar on writing copy for books.
  • [3:30] Why courses are a powerful means of income and an introduction of today’s guest: Nick Stephenson.
  • [6:57] Nick’s bio and introduction.
  • [7:52] How Mark was influenced by Nick’s work and career.
  • [9:12] Nick’s transition from fiction to nonfiction writing and his first courses.
  • [12:01] Why a course gets results that a book does not.
  • [13:54] The right and wrong way to use a “free” resource or book.
  • [16:03] How Nick follows up with the people on his mailing list.
  • [20:00] The lifestyle Nick and Mark get to enjoy because of their courses.
  • [23:37] Why writers need to understand that writing is a business venture.
  • [25:29] The tone of Nick’s emails to his list.
  • [31:25] What kind of frequency does Nick publish his email to his list?
  • [35:40] Nick’s preferences and goals in writing.
  • [37:04] How Nick builds his mailing list from the beginning.
  • [38:59] The power of testing your course topic and idea.
  • [46:13] Leveraging competitiveness to make your business work.

Resources & Links mentioned in this episode

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