This EASY SYSTEM distils months of work and thousands of dollars of learning and experimentation to deliver a straightforward guide to put you on the fast track to writing success.
I'm an Amazon, Apple, Kobo and Barnes & Noble best-selling author, as featured in Forbes, The Daily Mail, The Daily Telegraph, The Sunday Times, The Financial Times and on the BBC, and I take all the guesswork out of getting started with Facebook advertising, creating a list-building and sales-generating plan for your writing business.
The system can be set up in minutes with a minimal budget. And then it will run in the background, working hard on your behalf to get your books into the hands of readers and pushing you up the sales charts. Sit back and let it gather new readers, build your sales rank and add to your bottom line. It will give you the time to concentrate on your writing, secure in the knowledge that your career is being developed. And you'll be ready to market your next book when it's ready.
I knew that social media advertising was an area I wanted to get into. I knew that it would work. But it took me a long while to start. I was being held back by a number of misconceptions.
YOU NEED TO BE VERY TECHNICAL TO MAKE ADS WORK
I’m not a particularly technical kind of guy. I’m not great with websites and data and all the stuff I thought I’d need to know to make Facebook advertising work. Turns out I was wrong. If you are at least a little bit familiar with Facebook, you’ll be able to get ads up and running very quickly. I’ll guide you through the whole process, teaching you the trickier concepts, explaining the jargon and then presenting you with hours of detailed screenflows that allow you to look over my shoulder as I set up and monitor my ads. I will demystify the process and show you how easy it is.
I'M A WRITER. HOW CAN I FIND TIME TO DO THIS?
Facebook advertising takes a little bit of time to learn and set up, but I’ll show you everything you need to know. I monitor my ads every day at 2pm. It takes 10 minutes – that’s all. I’ll show you exactly what you need to do. They run in the background after that. The system that I teach finds new readers for you while you write the new material that they are going to love.
I'M A WRITER, NOT A MARKETER
Successful writers know that you need to wear lots of different hats. The days when you could just write and leave someone else to get your books into the hands of new readers are long gone. And that’s GREAT. I bet you are exactly like me – you want people to love your stuff, and you want to be paid enough so that you can do what you love as your full-time job. Why wouldn’t you want to take advantage of the most effective strategy I have discovered in the last two years to make that a reality?
I'M NOT READY FOR THIS
All you need is a finished book that’s ready to be delivered to readers. THAT’S ALL. I’ll show you how to leverage that book to drive sign-ups to your mailing list (the #1 most powerful marketing strategy that a writer can have). And then I’ll show you how to sell it. Not many writers are using Facebook advertising to boost their careers. That will change. Get involved now, at ground level, and give yourself a head start.
IT'S TOO EXPENSIVE
I thought it would cost too much to make a Facebook campaign work as it should, and it is one of the most frequent concerns that I hear from other authors. It’s not true. You can run simple list building ads for as little as $5 a day. And that’s an investment - the goal is to make a profit as new readers buy your books.
It can be done.
Hear what previous students have to say about the course.
Facebook advertising is the most powerful weapon in your arsenal. Why wouldn't you want to put that weapon to use?
I sold thousands of books last year. My John Milton series has been a best-seller everywhere I’ve sold it, and it has been downloaded more than 1 million times.
But it wasn’t always like this.
Rewind to 2012. I published my first Kindle book and sold…nothing. I almost gave up. I knew that I could write, and I knew that readers who would love my books were out there. But how could I find them?
2013.I published THE CLEANER, the first John Milton book. Readers were not exactly beating down my door. I nearly quit again. But I pressed on, learned everything I could, and wrote more.
2014. The tipping point. My wife was on maternity leave with my second child, and I had to make it work. I built systems that would take care of the marketing for me, leaving me time to write. Using the SIMPLE methods I’ll teach you, I took a mailing list of 1,000 readers and finished with 15,000. I went from making a few hundred dollars a month to five figures. I quit my job on 28 November. I liked my job but I LOVE writing. And I LOVE being my own boss.
2015. I added Facebook sales ads to the mix and it went stratospheric. I made more than $50,000 in April and sales continue to grow.
2016.My list is more than 50,000 strong. My last launch hit the top #100 on Amazon and was #2 worldwide on Apple. I secured a high six figure income for the year.
2017. My list now stands at 75,000 whilst my latest launch hit the top 60s in the USA and just outside the top 20 in the UK. It looks highly likely that in 2017 I'll exceed my earnings total for last year.
And it feels great!
IS ONE OF THE REASONS YOU'RE RELUCTANT TO USE FACEBOOK ADS BECAUSE THEY ARE ALWAYS MOVING THE GOALPOSTS?
You might have heard how organic reach has been curtailed. What does that mean?
A few years ago, a Facebook update would get out to 50% of your friends or fans. Facebook moved to a pay-to-play model and it’s more like 2% now. Writers who spent time and money adding Fans to their page were immediately disadvantaged. I understand why they are angry.
But spin it around. If I told you that you don’t need Fans now, and that only a small budget will get your message broadcast to tens of thousands of new readers, would you be interested then?
I will teach you a SIMPLE STEP-BY-STEP SYSTEM that will help you achieve two critical objectives that all authors – new or experienced – struggle with.
1. BUILD YOUR MAILING LIST with engaged, active new readers.
2. SELL BOOKS TO READERS who are likely to enjoy them, and MAKE A PROFIT doing it. Sometimes a very big profit.
Meet the Author: Adam Croft
Bestselling Author of 2016 Multi-Platform Smash Hit,
'HER LAST TOMORROW'
Adam Croft went from sales of around $7k/year to earnings of high six figures for 2016.
He attributes his success to Mark Dawson’s Facebook Ads course.
Here's a secret.
When I mentioned that I was going to put together a course setting all this down, I was contacted by more than one successful indie author who suggested that I keep it to myself. Why? Because they were using ads very successfully and wanted to keep them to themselves.
I’ve been teaching students how to do this and the results have been astounding.
The ads work in any genre, for any kind of writer.
I’ve seen romance authors make FIVE times their investment on ads. I’ve seen writers from niche genres ADD THOUSANDS (yes, literally) to their mailing lists.
Meet the author: Charlotte Byrd
"It's been just amazing. It's changed my life completely."
Want to know more about the Advertising for Authors course?
You can purchase it now and start learning in five minutes.
Get your first ads up in an hour. Start developing your career TODAY.
The lessons can be enjoyed on your desktop, laptop, tablet or smartphone.
Learn while you wait for the bus!
Each of the four modules is based around high quality video tutorials. I've worked with a professional video production company to make these as great as I can.
Learn over my shoulder with detailed screenflows showing you EXACTLY how to set up your ads.
Want to know exactly what I'll be teaching you?
The full course will show you everything you need to know to create ads for list building and sales.
I will show you the precise strategy that I have deployed to add thousands readers to my mailing list and increase the sales of one $6.99 box set by 500%. You don’t need a degree in computer science to pull this off. Apart from a modest budget for ads, you don’t need to buy anything else.
I GUARANTEE you can get this.
I’ll show you a strategy that I am convinced will work for you.
And if it doesn't, I'll give you your money back.
First, we will discuss WHY we should use Facebook to advertise our books.
FACEBOOK GENERAL PRINCIPLES
We will learn how to use FACEBOOK'S POWER EDITOR, the interface that I recommend for creating our ads. We will examine it, in detail, with the benefit of a detailed screenflow as I explain what everything means.
Then, we will look at FACEBOOK'S AD STRUCTURE: How a campaign is put together, and how each component part interacts with each other.
USING FACEBOOK ADS TO BUILD YOUR LIST
I’ll show you how I have used Facebook ads and the incredible success I have had in adding THOUSANDS OF NEW SUBSCRIBERS to my list.
You might be wondering why you should even have a list. I’ll show you how having one can solve two of the most intractable problems for writers – GETTING SALES AND GETTING REVIEWS.
Then, I’ll show you my three step system for converting those who are interested in my books into fully signed up subscribers. Hook, Line and Sinker – it's as simple as that.
We’ll look in great detail at how we can CREATE and – just as important – TARGET OUR ADS.
Then we’ll consider how to MONITOR THE AD to make sure that we know they are performing as we want them to perform and, if they're not, how to diagnose their weaknesses so that we can fix them.
Then, we’ll look at the precise sequence of AUTOMATED EMAILS that I send to new subscribers, how I deliver their free books and how I get them to buy from me once they have finished their samples. I’ll let you have precise swipe copy for that sequence so that you can use it yourself.
Finally, I’ll discuss HOW MUCH SUBSCRIBERS ARE WORTH to me (important so we can ensure that we are making a profit on the exercise), together with sensible strategies for ensuring that our mailing list is kept healthy. And we’ll close with a look at the survey results from when I quizzed 3,000 of my new Facebook subscribers to see how they found the experience of signing up – there is a lot of useful information there to help you optimise your own sign up process.
USING FACEBOOK ADS TO DRIVE SALES
We’ll start by looking at the PURPOSE OF USING ADS in this way and the results that I have had.
Then, we’ll look more closely at how we can OPTIMISE OUR AMAZON PRODUCT PAGE to increase the numbers of sales that we make (useful for all your Amazon visitors, obviously).
We’ll look at AFFILIATE LINKS, and how we can use them and stay within the terms and conditions of the Amazon affiliate program.
We’ll look in great detail at how we can CREATE and – just as important – TARGET OUR ADS.
Then we’ll consider how to MONITOR THE AD to make sure that we know it is performing as we want it to perform and, if it isn’t, how to diagnose its weaknesses so that we can fix it.
I spend a lot of time answering questions in a TROUBLESHOOTING session, before we go through another extensive selection of EXAMPLE ADS that are working like gangbusters for the authors who are using them.
BONUS MODULE!Twitter for Authors
Prefer Twitter to Facebook? Enjoy this bonus content examining how to use Twitter to gather new readers organically and for free.
BONUS MODULE! Amazon Ads
Use Amazon Marketing Service (“AMS”) ads to sell your books on the world’s biggest onliner retailer. I’ll take you through how to set up Product Display and Sponsored Keyword ads, and show you how to optimise and scale them so that you can sell books (print, digital, audio and Kindle Unlimited) and increase your rank. Delivered in May 2017.
BONUS MODULE! Write Simpler, Better Ads
In this guest module from author and author trainer, Bryan Cohen, you'll learn how to create hooks to draw in readers and master the art of crafting compelling ads for your books - including how to fine-tune them to maximise their peformance.
BONUS MODULE! YouTube Ads
Video ads are big right now on Facebook. How can you use your video ad on the biggest video platform out there - YouTube? I’ll show you how. This bonus module will be delivered in July 2016.
Meet the author: John P. Logsdon
"I went from 27 subscribers to thousands and thousands in the course of a few months."
Signing up for the course provides you with a host of fantastic additional services worth hundreds of dollars!
Membership of the exclusive students-only SPF Facebook Group, Mastery
Discounted membership of Book Funnel's annual plans, the popular ebook distribution service (worth $50)
An additional month of access to instaFreebie’s premium plan (worth $20)
Discount on pre-made and custom designs by Books Covered - created by Stuart Bache, the designer of book art for multiple bestsellers - including mine (worth $100)!
Discounted formatting with my preferred company, Polgarus Studios (worth $25)
FREEdigital copy of The Author's Email Handbook from Larissa Reynolds at Fiction Insiders Club - a fantastically practical and useful guide for indie authors
FREE copy of Shaunta Grimes’ The Plotting Workshop (worth $49)
TWO FREE books from The Alliance of Independent Authors - practical and genuinely useful guides on self publishing services and selling publishing rights (worth $25)
Swipe Copy - precise Launch Team Recruitment copy (as pdf)
We also have THREE fantastic options for students to enable them to have a professionally produced, engaging and marketable AUTHOR WEBSITE at a DEEPLY DISCOUNTED PRICE:
A fully functioning Wordpress site with Mailchimp integration from a tried and trusted team that echoes the style of Mark’s very own author site (discounts vary)
A Starter Author Website from the experts at The Author Site plus 3 FREE custom designed Facebook Ad images to promote newsletter or boxed set offers (discount worth $150)
And a super premium website offering for the ‘authorpreneurs’ out there who require something more advanced and customised - from the developers that put together our very own Self Publishing Formula website (discount worth $399)
"I love the Facebook groups. Probably the biggest thing for me is the encouragement factor."
"After putting Mark’s simple, straightforward strategy to use to increase my mailing list, I’m nothing but delighted with the results. In this constantly changing marketing environment, it’s always valuable to find the authorities who actually know whereof they speak. Mark knows his stuff."
RUSSELL BLAKE / NYT & USA Today Best-Selling Author
"Mark Dawson knows everything there is to know about Facebook ads, especially for authors. He has helped me optimise my own ads for mailing list signups and sales and I have been delighted with the results. For those writers who are looking to find new readers or sell more books, I can’t recommend him highly enough."
BARBARA FREETHY / Best Selling Indie Author in the world (5 million+ books sold)
Who is this course for ?
If you are an author with books on the market or about to go onto the market, and you are looking to grow your sales, reviews and mailing list subscribers, this course is for you.
Who is this course NOT for ?
If you think that authors don’t need to get their hands dirty with marketing, then you might be better placed trying to get a traditional deal. If you want success handed to you on a plate, this isn’t for you. You need to be hungry and ready to learn. If you want an ethically questionable get rich quick scheme, this isn’t for you. What we do is honest, compliant and transparent.
When you've completed this course, you'll be able to:
Find your perfect readers and hit them with beautiful, crafted ads that will do exactly what you want them to do.
Build an automation sequence that introduces new readers to your writing, and encourages them to move on to your paid books.
Blow up your email list with readers who have signed up because they want to know more about you and your writing.
Turn some of those readers into fans, and then into superfans (and members of your crack Street Team).
Write beautiful emails to your readers that encourage the formation of strong and lasting relationships.
Start building the 1,000 true fans any creative artist needs to build a sustainable and reliable business doing the things that you love.
Mark’s course literally changed my life. I can’t put a price tag on that.
My name is Ernest Dempsey and since June 2, 2015 I’ve been a full time author.
"The day I discovered Mark was the day my life changed. I started employing the strategies he and another author were using. Suddenly, I started getting subscribers."
I wrote my first novel in 2009 and published it in 2010. I shopped it around to agents first but no one wanted it. I ended up with something like 21 rejection letters. Not a ton, by any stretch, but enough to make me think about other options. I decided to self publish and went through a vanity press. After spending nearly $2000 to get the thing in print I only sold about 50 copies that year, ending up way in the hole. I almost didn’t write the second book in the series and only did so at the begging of a friend who loved the first one.
In 2012, I wrote the sequel and published it, along with a revised version of the first one, in December of that year. I also created two novellas as giveaways to get more readers. I knew what a lead magnet was before most other authors. But I had a problem. Traffic.
I had great lead magnets, good books, but my blog was getting less than five visits a day. I tried guest posting but that brought in the wrong kinds of leads. I tried some Facebook stuff but that didn’t work. Twitter didn’t help either. I was lucky because even without traffic, I was still selling 5-10 books a day and on really good days, 20-30. I always dreamed of writing novels full time but sales like that couldn’t support my standard of living or my family. I wrote and released new books, as is common advice, and sales increased slightly but not enough to quit my job. As time went by, I hated my job more and more and each day literally hurt my chest when I had to wake up and go in. I just knew I wasn’t doing what I was meant to do. But I was lost. I had less than 100 fiction subscribers and no idea how to get more.
The day I discovered Mark was the day my life changed. I started employing the strategies he was using. Suddenly, I started getting subscribers. At first it was only three or four a day, which sent me through the roof. I couldn’t believe I was getting four subscribers every day on autopilot! That’s 120 new readers every month when I’d been getting zero! Then I ramped up what Mark teaches and took that 3-4 subscribers to 30-40 a day. I launched a new book in March 2015 and had my biggest release yet. Then I did another one the following month with a result that was three times the March launch.
The sales and subscriber growth I experienced in just 90 days of using Mark’s techniques allowed me to walk into my boss’s office on May 28 2015 and tell her I was quitting my job. Mark’s course literally changed my life. I can’t put a price tag on that. I’ve struggled as a part time author for five years. And now, this man’s information changed all of that in just three short months. I will forever be in Mark’s debt and will never be able to thank him enough.
"I’ve struggled as a part time author for five years. And now, this man’s information changed all of that in just three short months."
Meet the author: Andrea Domanski
"I now write full time. I no longer have to go to an office...my life has been completely changed by the course."