Facebook’s ad structure isn’t the easiest thing in the world to understand, but you need to know the basics if you’re going to have success with them. In this video, I’ll help you to get your head around it. I’ll also give you a flavour of the success that I’ve had with the kind of ad I’ll be teaching you how to implement yourself in this series.
The fun stuff! In this video, we’ll look at how to create and target our ads. Once the copy and image have been put together, you’ll need to know how to target the ad to the precise reader most likely to be interested in joining your mailing list. Note, at this point, that I recommend you only experiment with a few dollars a day. Facebook makes it very easy to spend a lot of money, so a little caution in the early days is the best idea.
In the last video of my free mini training, we’ll look at the giveaways we can offer to get people onto our list and the basic ways that we can monitor our Facebook ads. It’s easy to be tempted to put our ad up and then leave Facebook to get on with things. You might get lucky and have some success with this, but I don’t recommend it.And keep an eye on your email in the next couple of days, because I’m going to be sending you some tested copy that you can grab for your own ads.