Self Publishing 101 - FLASH SALE!


Self-Publishing 101 is a detailed comprehensive masterclass written by a bestselling author for other authors.

It's a simple system that is easy to follow and guaranteed to get good results.



Hear what existing Students have to say about Self Publishing 101...

“You’ve created an environment in which a new person like me can thrive” “If you’re serious about writing…what you want to be doing is learning from someone else’s mistakes” 

Hello, I'm Mark Dawson.

I’m going to make an educated guess: you’re here because you’re just finishing your first novel and you want to know how to sell it.

Or you’ve got one or two books published but your sales are too low.

Not long ago, I was in exactly the same situation. 

I spent months writing my first independently published novel, The Black Mile. It was a labour of love, and I was convinced that it was good. I published it hoping that readers would find it and love it - and the rest would be history. 


I couldn’t find readers. I couldn’t get reviews. I ran free promotions, but I had no way of contacting the readers who’d downloaded the book. 

In the end, I realised that marketing was key: I would have to get involved in the marketing of the book myself.

My first efforts were hit-and-miss: at first, I spent hundreds of dollars on marketing that didn’t work. So I read books and blog posts and listened to podcasts. I tried and failed and tried again, and bit by bit I began to see results. I did more of the stuff that worked – and junked the stuff that didn’t. 

Eventually, I pieced together a system that has led to some pretty amazing results: 

  • I'm a bestselling author on Amazon, Apple, Kobo, and Barnes & Noble; 
  • I have been featured in Forbes, The Daily Mail, The Daily Telegraph, The Sunday Times, and The Financial Times; 
  • I’ve been interviewed about my work on the BBC; 
  • I have hit the USA Today bestseller list several times; 
  • and I am regularly asked to speak about self-publishing at conferences and on Amazon panels. 

In short, I’ve been fortunate enough to make my full-time living as an indie author since November 2014. 

One of the questions I’ve been asked most frequently (aside from “Where do you get your ideas?”) is how I managed to do this in the dog-eat-dog world of publishing. 

The short answer at the time was “social media”: those of you who follow me on Facebook know how powerful that platform can be. So in 2015, I branched out into teaching and released my acclaimed Facebook Ads for Authors course. 

Since then, I’ve taught more than 10,000 authors how to use social media advertising to advance their careers. There have been some amazing success stories. 

But social media fluency is only part of the bigger picture for indie authors. We need more. So I'm please to announce that I've put together a comprehensive new course called Self-Publishing 101.

Self-Publishing 101 is a masterclass for indie authors who have a book ready to release. It’s a straightforward and easy-to-follow guide that will take all the guesswork out of getting started with your career as an indie author. 

Here’s just some of what you will learn: 

  • how to upload your books to the various sales platforms; 
  • how to package your book: cover design, blurb writing, metadata; 
  • how to create your website and mailing list and then flood them with eager readers. 

Self-Publishing 101 will also provide you with an easy-to-set-up automated system that runs in the background, getting your books into the hands of readers and pushing you up the sales charts

It will allow you to sit back and watch as new readers find out about your work. 

It will build your sales rank and add to your bottom line

And most of all, it will give you the time to focus on your writing, secure in the knowledge that your career is being developed: when your next book is ready to publish, the market will be ready and waiting. 

Best wishes,


I was traditionally published back at the turn of the millennium. I didn’t do very well, and I stopped writing. Independent publishing was already well established by the time I realised I ought to look into it as a way of getting my books into the hands of readers. I was being held back by a number of misconceptions. - Mark Dawson


I’m not a technical kind of guy. I’m not great with websites. I didn’t think I’d be able to learn how to use the software that makes self-publishing work. Turns out I was wrong. There are some concepts to master, for sure, but I will guide you through the process, explaining the jargon and then presenting you with detailed screenflows. Basically, you’ll be looking over my shoulder as I set up and monitor my books and my business.

Promise #1: I will demystify the process and show you how easy it is. 


Successful writers know that you need to wear lots of different hats: the days when writers could just write are long gone. There are over 11,000,000 titles on the Kindle platform alone, and you’re going to need to find out how to make your work stand out so that readers can find it.

Promise #2: I will teach you how to build a rock-solid platform that will find new readers for you.


Sure you are: all you need is a finished book that’s ready to be delivered to readers. THAT’S ALL. I’ll show you how to leverage that book to drive sign-ups to your mailing list (the #1 most powerful marketing strategy that a writer can have). And then I’ll show you how to sell it.

Promise #3: If you’re still reading this, you’re ready.


There are companies out there who will prey on new authors, charging thousands of dollars to do the things that you can do yourself, for free. Even if you have no interest in taking my course, remember this: You can do it all yourself, and you’ll do a better job than the “predators” can.

Promise #4: I’ll teach you my methods, and I’ll show you the ethical and fully vetted services you can turn to for help, should you need it. 

From miserable lawyer to BESTSELLING AUTHOR. In THREE YEARS.

I had the millionth download of one of my books in October 2015. It’s closer to two million today. 

But it wasn’t always like that. 

Rewind to 2012. I published my first Kindle book and sold…nothing. I almost gave up. I knew that I could write, and I knew that readers who would love my books were out there. But how could I find them?

2013. I published The Cleaner, the first John Milton book. Readers were not exactly beating down my door. I nearly quit again. But I pressed on, learned everything I could, and wrote some more. 

2014. The tipping point. My wife was on maternity leave with our second child, and I had to make it work. I built systems that would take care of the marketing for me, leaving me time to write. Using the simple methods I’ll teach you, I took a mailing list of 1,000 readers and grew it to 15,000. I went from making a few hundred dollars a month to five figures. I quit my job on 28 November. I liked my job, but I LOVE writing. And I LOVE being my own boss.

2015. I added social media ads to the mix and my business went stratospheric. I made more than $50,000 in April and sales continue to grow. 

2016. My list expanded to 65,000. My final 2016 book launch hit the top #100 on Amazon and was #2 worldwide on Apple. I managed to secure a high six-figure income for the year.

And it feels great! 

Meet the Author

“I got access to the videos and I was like, here’s the answer I’ve been looking for!”  

“The biggest difference is, two months ago I wasn’t selling any books. This month I am!”  

Want to know more about SELF PUBLISHING 101?


You can purchase it today and start learning in five minutes. Start to develop your platform. Start finding new readers. 


Self-Publishing 101 can be used on your desktop, laptop, tablet or smartphone.  

Learn while you wait for the bus!


Each one of the nine modules is based around high-quality video tutorials. I’ve worked with a professional video production company to make these as outstanding as I can.


Learn over my shoulder with detailed screenflows showing you EXACTLY how to set up your author platform.


Want to know exactly what I'll be teaching you?

The full course will show you EVERYTHING you need to know to build the foundation for your successful career as an independently published author. 

I will show you the precise strategy that I have deployed to sell hundreds of thousands of books and to add thousands of readers to my mailing list. You don’t need a degree in computer science to pull this off. 

You can get this. 

I’ll show you a strategy that I am convinced will work for you. 

And if it doesn't, I'll give you your money back.


We’ll look at the essentials: website, mailing list, social media and how to communicate with readers


We get into the weeds. I’ll show you what you need - and don’t need - in the front and back of your book.  

I’ll show you how to format your book for all of the relevant platforms. 

My own genius cover designer, Stuart Bache, (he’s worked for John Le Carre and Stephen King), will explain what you should be looking for when it comes to your cover

Bryan Cohen, the man I go to for my blurbs, will teach you everything you need to craft killer hooks that will have readers dying to read more. 

We’ll look at metadata to help make your book more visible in search, and examine pricing strategies

I’ll show you how to build your Amazon Author Page, and how to make your book’s Product Page sing. 

I’ll teach you about the incentives you’ll need to offer to get readers onto your mailing list, and then I’ll show you the landing page that you’ll need to make sure they sign up. 

I’ll show you how to automate a series of emails that will greet your new subscribers as they join your mailing list, and I’ll throw in my own copy that you can use as a jumping-off point.


Amazon is the biggest single platform, but by going exclusive you’ll be leaving readers behind. 

I’ll lay out the pros and cons of exclusivity and tell you what I would do if I was starting again. 


I’ll show you how to use the tools that Amazon makes available in exchange for exclusivity and I’ll share some thoughts that will help you to optimize your book for the retailer’s powerful algorithm. 


We’ll look at a powerful model that you can deploy if you have (or will shortly have) more than one book ready to sell.  

And we’ll look at the merchandising opportunities available at the other retailers – and how you can get them to sit up and take notice. 


I’ll teach you the equation that underpins my business – how to take a grazer and turn them into a reader, then a fan, then finally a friend. I’ll show you tried and tested methods of driving traffic to your page and the best tools you can deploy to turn readers into buyers and subscribers to your mailing list. This module also includes a session from BookBub on how to use their Deals and Ads platforms to add rocket fuel to your career.  


The question I’m asked most often by other authors is this: "How do you launch your books so successfully?". I’ll break it down for you, with timings and email copy for you to run with. I’ll also show you how to establish an advance team – the powerful group of superfans who will provide you with advice, reviews and motivation. 


"How can I get reviews if I can’t get sales? How can I get sales if I don’t have reviews?"

It’s the ultimate chicken and egg question, and I’ll show you how I answer it. 


Every single technical process that you’ll need to master is broken down for you. Want to know how to build a WordPress site yourself? We have a fifty-minute video that will take you from A to Z, with a clear focus on the content a writer should consider. Want to set up an instaFreebie promotion to blow up your mailing list? We worked with instaFreebie to produce a detailed video. Want to deliver your books to your advance readers so that they can provide reviews, but avoid the headaches of teaching them how to sideload the files to their Kindles? A session from market-leading specialists BookFunnel will help. Want to format books for yourself? I’ll show you how. 

And on and on and on. 

We've got you covered.

Meet the Author: Rachel Zaouche

"Having been self publishing for four years, looking at the course I realised how many mistakes I’d made”  

“I think everybody, no matter what stage they are at in their publishing journey, should get this course”  

Signing up provides you with a host of fantastic additional services worth more than the value of the course!

  • Membership of the exclusive students-only SPF Facebook Group, Genius 
  • Discount on the next launch of our Advertising for Authors course due for opening again Summer 2018 (worth $100)
  • Discounted formatting with my preferred company, Polgarus Studios (25% OFF)
  • Swipe Copy - precise Launch Team Recruitment copy (as PDF)
  • Discount on a Free Book Ad at (worth $10)
  • Discounted membership of BookFunnel, the popular ebook distribution service (worth $50)

We also have THREE fantastic options for students to enable them to have a professionally produced, engaging and marketable AUTHOR WEBSITE at a DEEPLY DISCOUNTED PRICE:

  • A fully functioning Wordpress site with Mailchimp integration from a tried and trusted team (discounts vary) 
  • A Starter Author Website from the experts at The Author Site plus 3 FREE custom designed Facebook Ad images to promote newsletter or boxed set offers (discount worth $150)
  • And a super premium website offering for the ‘authorpreneurs’ out there who require something more advanced and customised (discount worth $399)



If the course isn’t for you, that's not a problem.

All you need to do is email us within 30 days of purchase to receive a full refund. 



Who is this course for?

If you are an author with books on the market or about to go onto the market, and you are looking to grow your sales, reviews and mailing list subscribers, this course is for you. 

Who is this course NOT for?

If you think that authors don’t need to get their hands dirty with marketing, then you might be better off trying to get a traditional deal. If you want success handed to you on a plate, this course isn’t for you. You need to be hungry and ready to learn. If you want an ethically questionable get-rich quick scheme, this isn’t for you. This masterclass is honest, compliant and transparent.  

Meet the Author: Kris Bowes

“This isn't an 'overnight' approach... ..these are long-term strategies. Things that you can implement and grow over time.”

When you've completed this course, you'll be able to:

Format your books and get great covers so that they are indistinguishable from your traditionally published rivals. 

Upload your books to all the major platforms. 

Understand metadata so that your books show up in search. 

Find your perfect readers and add them to your mailing list. 

Build an automation sequence that introduces new readers to your writing, and encourages them to move on to your paid books. 

Craft straightforward and simple to learn Facebook Ad campaigns that work, require minimal maintenance, and won’t leave you broke. 

Turn your readers into fans, and then into superfans (and members of your crack Street Team). 

Sell books!

Mark’s course literally 

changed my life.

I can’t put a price tag on that. 

My name is Ernest Dempsey and since June 2, 2015 I’ve been a full time author.

"The day I discovered Mark was the day my life changed. I started employing the strategies he and another author were using. Suddenly, I started getting subscribers."

I wrote my first novel in 2009 and published it in 2010. I shopped it around to agents first but no one wanted it. I ended up with something like 21 rejection letters. Not a ton, by any stretch, but enough to make me think about other options. I decided to self publish and went through a vanity press. After spending nearly $2000 to get the thing in print I only sold about 50 copies that year, ending up way in the hole. I almost didn’t write the second book in the series and only did so at the begging of a friend who loved the first one.

In 2012, I wrote the sequel and published it, along with a revised version of the first one, in December of that year. I also created two novellas as giveaways to get more readers. I knew what a lead magnet was before most other authors. But I had a problem. Traffic.

I had great lead magnets, good books, but my blog was getting less than five visits a day. I tried guest posting but that brought in the wrong kinds of leads. I tried some Facebook stuff but that didn’t work. Twitter didn’t help either. I was lucky because even without traffic, I was still selling 5-10 books a day and on really good days, 20-30. I always dreamed of writing novels full time but sales like that couldn’t support my standard of living or my family. I wrote and released new books, as is common advice, and sales increased slightly but not enough to quit my job. As time went by, I hated my job more and more and each day literally hurt my chest when I had to wake up and go in. I just knew I wasn’t doing what I was meant to do. But I was lost. I had less than 100 fiction subscribers and no idea how to get more.

The day I discovered Mark was the day my life changed. I started employing the strategies he was using. Suddenly, I started getting subscribers. At first it was only three or four a day, which sent me through the roof. I couldn’t believe I was getting four subscribers every day on autopilot! That’s 120 new readers every month when I’d been getting zero! Then I ramped up what Mark teaches and took that 3-4 subscribers to 30-40 a day. I launched a new book in March 2015 and had my biggest release yet. Then I did another one the following month with a result that was three times the March launch.

The sales and subscriber growth I experienced in just 90 days of using Mark’s techniques allowed me to walk into my boss’s office on May 28 2015 and tell her I was quitting my job. Mark’s course literally changed my life. I can’t put a price tag on that. I’ve struggled as a part time author for five years. And now, this man’s information changed all of that in just three short months. I will forever be in Mark’s debt and will never be able to thank him enough.

"I’ve struggled as a part time author for five years. And now, this man’s information changed all of that in just three short months."



If the course isn’t for you, that's not a problem.

All you need to do is email us within 30 days of purchase to receive a full refund. 



Author, Mark Dawson, as featured here:

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