SPF-102: The Rise of the Bots – with Kerry Gardiner

Author Kerry Gardiner chats with James about the rise of message bots; what they are, how they work, and how authors can use them for list-building, reader interaction, and so much more.

This week’s highlights include:

  • Discussion of the changes to the Facebook algorithms and their possible affect on advertising authors
  • The potential Kerry sees in message bot applications for indie authors
  • Recommendations about which bot interfaces to use
  • The interactivity of message bots
  • How Messenger operates independently from Facebook
  • Why message bots are not spam
  • Using message bots for different author business purposes, including list-building

Resources mentioned in this episode:

PATREON: Self Publishing Formula Podcast’s Patreon page

KERRY’S BOT SITES: BookBotBob and his cousin, BookBotBill


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