The fun stuff! In this video, we’ll look at how to create and target our ads. Once the copy and image have been put together, you’ll need to know how to target the ad to the precise reader most likely to be interested in joining your mailing list. Note, at this point, that I recommend you only experiment with a few dollars a day. Facebook makes it very easy to spend a lot of money, so a little caution in the early days is the best idea.