Welcome to Mark Dawson's Ads for Authors.

Hello!  

A huge welcome to Ads for Authors. This is the course that has enabled hundreds of writers like you to find their readers and launch successful careers.  

This email contains important information and so please mark it or save it for future reference.  

Where is my Course?  

The course materials can be accessed at this address:  

https://selfpublishingformula.com/mycourses  

Please bookmark the link.  

If you’re having trouble accessing the course, the first thing to check is that you are logged in. You will see a 'Sign in' tab in the top right of the screen if you’re not logged in.  

When you are logged in you'll see all of my courses, including those that you are enrolled in.  

Mastery  

You are entitled to join our Mastery Facebook Group which is exclusive to paid students of this course. You can apply to join here:  

https://www.facebook.com/groups/SPFMastery  

You’ll be asked a question when you apply. This is to ensure that only enrolled students are admitted. As long as you get it right, a mod will approve your application shortly afterwards.  

The question is: What is the name of Catherine's dog?

Answer: Pippa

If you have any technical issues or problems with the course, you can try posting in Mastery for answers or alternatively contact us direct via our support email:  

[email protected]  

COURSE SUMMARY:

Facebook Ads for Authors

A comprehensive guide to the powerful Facebook Ads platform, specifically for authors. Here you will learn the techniques that took my sales from loss making to a six figures a year.  

Amazon Ads for Authors  

A brand new revised edition of our flagship course. Authored by Janet Margot, someone who was on the inside with the Amazon Ads platform for many years. 

BookBub Ads for Authors  

A great course from hugely successful indie Adam Croft.  

Adam's career took off when he made the decision you have just made - to purchase this course! He is now an indie ninja and this course is a very good guide to getting BookBub CPM ads to work for you.  

Write Simpler, Better Ads  

Bryan Cohen has produced a detailed guide to copywriting for ads, just for us. This important bonus course can give you an edge in making your campaigns as successful as possible.  

Ad Design for Authors  

Stuart Bache, designer of my book covers and ads as well as the covers of such greats as John Le Carré, has put together an exclusive session on how to use web tools to design high converting images for your Facebook ads.  

Messenger Bots for Authors  

The open and click rates on instant messages are through the roof, and this course will show you how to set up a simple chatbot to build your Messenger subscribers and interact with them.  

VIP BONUSES  

The bonus codes and links are released at the end of the refund period (30 days after the last enrolment - around the 27th July 2020). A module will appear in the courses directory with all the details you need.  

However, we do have an excellent early VIP bonus that students can make the most of RIGHT NOW. It’s from our friends at BookFunnel, the amazing book delivery service, and is $50 off the first year of membership and a FREE month on sign up.  

The deal expires August 31st 2020, so grab it while you can using this link:  

https://bookfunnel.com/a4asummer20/

The Course Location, One More Time!  

Don't forget you can find all your course material here:  

https://selfpublishingformula.com/mycourses  

Finally a word of advice. There is no silver bullet. The secret to growing your audience and sales is to master the various steps and look for incremental gains. Don't be disheartened if your first efforts don't yield immediate results.

Look at the various aspects of your author platform and ensure that everything is as good as it can be. If you feel you're doing everything right with your ads, then turn your attention to your covers and blurb and so on.

In short, treat your writing as a business.

The Mastery facebook group is a great place to get moral support, as well as practical answers and I look forward to seeing you in there.

I can't wait to hear how you have progressed with the course, so please do let me know.

Best wishes,  

Mark