Courses

From the flagship Advertising for Authors to the foundational Self Publishing 101, these premium courses are produced to an exacting standard and have been taken by thousands of authors at all stages of their careers. Worldwide bestsellers have had their careers kick- started with the knowledge that they have learned – and I'd love to teach you, too.

Ads for Authors

Advertising for Authors is the premier social media advertising course specifically crafted for writers. This advanced course brings you hours of tuition as you learn everything you need to know to create and serve powerful ads on the main social media networks to find new readers and sell your books. If you already have the basics, but want to turbo charge your writing career and results, then this is the course for you. (Suitable for intermediate to advanced levels, fiction and non-fiction.)

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WHAT YOU WILL LEARN

  • How to use Facebook ads to add thousands of subscribers to your mailing list.
  • How to use Facebook Ads to sell books – at a profit.
  • How to create and target your Facebook Ads correctly.
  • How to monitor your ads.
  • Creating an automated email sequence to deliver your books.
  • Optimising your Amazon product page.
  • Optimising your AMS campaign
  • Bonus modules on Twitter, YouTube, Bookbub and copy writing for success.
Course testimonial from Barbara Freethy

Barbara Freethy

“Mark Dawson knows everything there is to know about Facebook Ads, especially for authors. He has helped me optimise my own ads for mailing list sign ups and sales, and I have been delighted wth the results. For those writers who are looking to find new readers or sell more books, I can’t recommend him highly enough”

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Self Publishing 101

Self Publishing 101 is an extensive course with everything you need to know from the moment you type THE END on your manuscript. It’s a straightforward easy-to-follow guide that will take all the guesswork out of how to publish your book and to get your indie author career off to the best possible start. (Suitable for beginner to intermediate levels, fiction and non-fiction.)

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WHAT YOU WILL LEARN

  • Formatting your books for digital uploading, including mobi and epub.
  • Uploading your books to all sales platforms including Amazon, Kobo, Barnes & Noble and Apple.
  • Packaging your book to sell: cover design and writing blurb.
  • Creating your website and building a mailing list.
  • Nailing metadata to help make your book visible.
  • Reaching readers and getting reviews.
  • Creating a launch plan to fire your book to the top of the rankings.

Course testimonial from Sarah O’Flaherty

Sarah O’Flaherty

“Before I did the course, I was treating my writing like a hobby. I spent time trying to figure it out, and wasn’t treating it like a business. I finished the course pretty quickly, retitled my book, got the cover done professionally, started promoting it, and I can’t believe the change!

I grew my list from 200 to 2000 people, my book has been downloaded 6000 times a month. It blew my mind”

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List Building for Authors

List Building for Authors

This free three-part Masterclass will show you how to use simple and cost-effective Facebook ads to find new readers and build your mailing list. These detailed and relevant lessons have been used by thousands of authors, and many have seen enormous growth in their lists – and a subsequent boost to their writing careers.

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